The advent of digital has paved the way for new professional figures whose work is inextricably linked to new technologies.
The Internet has worked wonders in different areas. Knowledge is disseminated more easily and more quickly, but it has also created several difficulties. The sheer volume of information with which each person has to cope means that what we want to say is hard and tiring work.
Companies have realised that the possibilities offered by the digital world are endless, but because of their complexity they have had to look for professionals to deal with the digital side. With an increase in vacancies for digital-related professionals, people have chosen to learn more about different aspects to become the experts in a new world.
What are the new professional figures? What do they do??
Digital marketing specialist
The digital marketing specialist is a professional figure with skills in content marketing, advertising and SEO.
What does he/she do within the company?
- He or she must be able to plan an effective strategy for the company’s social and website activities;
- Know and apply techniques related to SEO and SEM to improve the site’s positioning on search engines;
- Analyse results and create reports;
- Define KPIs (Key Performance Indicators);
- Manage the channels chosen for target customers.
It is the evolution of marketing figures. It combined the skills of marketers with digital notions.
Cyber security manager
Among the various problems we can identify with the advent of the digital world are cyber threats. The cyber security manager has the task of preventing and detecting cyber attacks, preserving the integrity of databases and information.
E-Commerce specialist
Professional figure to study, design and implement effective strategies for companies, mainly for e-commerce. He is in charge of managing the site and must have skills in digital marketing.
Growth hacker
He is in charge of devising the strategy and growth development of a company. He is in charge of testing versions of a website, identifying which has superior potential.
SEO specialist
It is particularly useful for companies because it deals with getting traffic to a website organically. He has skills in web marketing, but also in computer science and semantics. He also takes care of the technical aspects of the site and deals with the indexation of a site even when viewed from mobile.
SEM advertiser
A professional with skills in search engine marketing, i.e. that branch of marketing aimed at attracting users and customers through the use of paid advertisements. The professional must also be active in the creative department.
Programmatore di APP
Professional with knowledge of programming languages. Has technical skills in Android and IOS platforms.
SEO copywriter
A professional who deals with SEO Copywriting, a key part of search engine results. He is able to write texts that are optimised for Google and are pleasing to readers. He has skills in writing, language, storytelling and SEO.
Many companies in Italy have evolved by adopting new technologies. They have understood the potential of new technologies and have taken advantage of them to grow.
Digital solutions signed LEN Solution
At LEN Solution, we have people in our team who, with their expertise and experience, have learnt how to use all the tools that digital offers us. Our marketing team creates content following a strategy that is in line with the company’s mission and objectives, and our programmers offer the services needed to achieve them.
Do you want a company that takes full advantage of the possibilities offered by the digital world?
Contact us now to find out how to create your new digital world.
